It’s time to put some real context into advertising
February 27th, 2008 | by Mark Fusco |I just came across an interesting post over at MarketingProfs Daily Fix about a company called Neurofocus, “an innovative company applying the latest advances in neuroscience to the world of advertising and messaging.”According to Ted Mininni’s article at MarketingProfs, the Nielsen Company apparently is looking to partner with Neurosoft and their capability to track consumer brain responses to various product touchpoints at 2,000 per second, stating that,
“…“This alliance will enable us to gather truly unique insights about consumers’ attitudes and behavior about which they themselves may not even be fully aware and will complement our other measures of consumer behavior.”…
Sigh.
Does marketing and advertising really need to be this complex? Or can it still work with just a simple formula of community, familiarity, confidence and convenience, just like it did for generations before us who didn’t have to don a sensor loaded cap (or ask anyone to) in order to guage an experience.