A firm grip on the market

Monday, April 21st, 2008

Church of the Customer blog makes some good points about "free marketing" with the following video, Jackie uses this video to make a compelling argument for giving away stuff to build an audience. However, I think basically the same thing would have occurred if the hugs were being sold for profit ...

It’s time to put some real context into advertising

Wednesday, February 27th, 2008

I just came across an interesting post over at MarketingProfs Daily Fix about a company called Neurofocus, "an innovative company applying the latest advances in neuroscience to the world of advertising and messaging."According to Ted Mininni's article at MarketingProfs, the Nielsen Company apparently is looking to partner with Neurosoft and ...

See the dream, not the obstacles

Saturday, February 23rd, 2008

Bill Strickland is curing "spiritual cancer" in his community. (visit site to view video) "Bill Strickland's journey from at-risk youth to 1996 MacArthur 'genius' grant recipient would be remarkable in itself, if it were not overshadowed by the staggering breadth of his vision. While moonlighting as an airline pilot, Strickland founded Manchester ...